Using Nigel’s Law

Welcome to the second lesson. Now that you have a good general framework for your idea fleshed out, it’s time to start developing your idea into a business. Every lesson from here on our will help you create something(s) you need to pitch to your potential investors, and/or to appeal to your customers directly. Mark is going to start us off by introducing a very powerful tool – Nigel’s Law:


Let’s break that down even further. This video looks at how you can use Nigel’s Law to strengthen your idea, and create an awesome elevator pitch:


Enough from me, it’s your turn. Download this worksheet, and use Nigel’s Law to tighten up your idea, and create a killer elevator pitch. If you need a little more guidance, we have a filled out version of the worksheet here you can use for reference.